McDonald’s is turning to new menu items to boost slumping sales, starting with Fish McBites.
Fish McBites, which will use the same Alaskan pollock used in Filet-O-Fish sandwiches, are set to be launched as a limited-time addition in February.
McDonald’s also said today that it earned $1.4 billion, or $1.38 per share, in the October-to-December quarter. That compares with $1.38 billion, or $1.33 per share, a year earlier. Revenue was $6.95 billion, up from $6.82 billion.
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