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Aussies call for sustainable seafood August 07,2020   |  Source: World Fishing

Australians want unsustainable seafood removed from shelves and menus to help make choosing the right fish dish easier, according to research commissioned by the Marine Stewardship Council (MSC).

Despite being a nation of seafood lovers, a quarter of Australians are consuming less than five years ago, increasing to 4 in 10 among 18 to 24 year olds. The research found that changing attitudes were less about price perception, rather concern for sustainability with 78% of respondents saying that fish stocks need to be protected for future generations.

Many are already using their purchase power with more than one fifth saying they have switched to a sustainable brand or product and a further third saying they would take the plunge in the future.

“Concern for our ocean is driving Australians to ‘vote with their forks’ for sustainable seafood,” said Anne Gabriel, program director, Oceania and Singapore at MSC. “Sales in Australia of sustainable seafood with the MSC’s blue fish tick label have more than doubled in the last five years,” she added.

With 70% agreeing supermarkets and brands claims need to be independently labelled, Rebecca Eichfeld, buying director for seafood at ALDI Australia, said that having sustainably sourced seafood available is vitally


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